How it works

From first message to steady progress

No mystery, no guesswork. Here's exactly what working together looks like.

  1. 1

    Free consultation

    We talk through your goals, training history, schedule and anything that affects how you should train.

  2. 2

    Create your account

    You get a private client portal — your program, your logs, your progress, visible only to you and Alex.

  3. 3

    Fitness assessment

    A short intake covering measurements, experience, equipment, availability, sleep, limitations and goals.

  4. 4

    Estimated targets

    You receive estimated calorie and protein ranges with the reasoning behind them. Estimates only — never medical advice.

  5. 5

    Your program

    Alex builds your workouts: exercises, sets, reps, rest, effort targets, demonstrations and coaching notes.

  6. 6

    Train and log

    Log weight, reps, sets, RPE and notes as you go. The portal is designed to be used between sets on your phone.

  7. 7

    Reviewed progression

    The system analyses your performance and recommends changes with a written reason. Alex approves, adjusts or rejects each one.

  8. 8

    Track the trend

    Weight, measurements, strength, consistency and effort trends over time — plus optional private progress photos.